Value-Added Services
Hydra's base level service provides a turnkey solution for customer acquisition through performance-based digital advertising. However, we also offer a range of services and third-party tools for driving higher new customer volume along with even higher ROI.
Creative Services
View!Landing Page Hosting
Inspect!Domain Reclamation
Upward!Market Testing
Examine!Call Convert
Onward!Creative Services
for free when your campaign is exclusive to Hydra
Landing Page Hosting
for campaigns exclusive to Hydra
Domain Reclamation
are misspelled
Market Testing
or more on your landing page
Call Convert
consumers to call in their orders
Creative Services
Hydra's in-house creative team is available to you to adapt and optimize your existing creative, or to create your online ads and landing page from scratch. While their mission is to maximize response, they can also support your brand. Recently recognized by an award from the IAC, Hydra's creative team provides a unique intersection of expertise in online, direct response, and branding.
High Performance Landing Page Hosting
Hydra offers full landing page hosting capabilities to support your online customer acquisition campaign. It's an ideal solution for advertisers who have limited online capabilities in-house. Alternatively, it allows us to monitor, manage and respond more quickly to traffic quality.
- Custom domain name for each landing page
- Support for all popular landing page setups: single-page, multi-page, post-submit upsells, 3rd party upsells, and more
- Leads sent in real-time or at a specified interval for offline batch processing
- Comprehensive real-time reporting dashboard
- Coded for many fulfillment data formats—all other major formats coded quickly, for free
- HydraCallConvert to track offline call center conversions as well as online conversions
Market Split Testing
Not sure which offer or creative will motivate the highest consumer response? Hydra will market test 2 versions of your campaign creative and landing page in a limited distribution test through HydraMail and/or select publishers free of charge.
However, we can also test 5-7 variations of offers and/or creative prior to launch through one of our internal media buying groups—display, search or email—on a cost-plus basis, for a budget as low as $5-7K per channel tested.
CallConvert boosts online conversions
by supporting offline call center phone-ins
Proven to increase campaign results and designed to work with Hydra's proprietary lead generation platform, Hydra CallConvert offers the unique capability to drive online traffic directly to a live call center and track that offline call with the same level of metrics and analytics that exist for online-only transactions.
Unlike the prevailing practice of posting online-captured consumer data for a call back, Hydra CallConvert allows prospective customers to call at the moment of interest—without having to submit their personal information online. Advertisers benefit by capturing incremental leads from consumers who prefer the phone to the Internet for performing transactions.
Reclaim Revenue Lost To Cybersquatters
An estimated 20 percent of all hand-typed URLs are misspelled and a large black market exists to exploit it. By registering typo domains of popular brands, "cybersquatters" and "typosquatters" hijack traffic from its intended destination and redirect it to an unauthorized site. It's a problem that costs trademark holders millions in lost revenues every year. Hydra advertisers can reclaim this lost revenue by taking advantage of CitizenHawk's patented domain recovery program at no added cost. CitizenHawk proactively works to recover domains that are infringing upon a brand's trademark, registering the recovered domains in the brand's name.
The resulting traffic from these recovered domains is redirected to the authorized brand landing page. The advertiser only pays for that traffic which converts into a qualifying action on either a cost-per-sale or cost-per-lead basis—and also typically experiences significant increases in incremental revenue, web traffic, as well as reduced pay-per-click (PPC) fees.