Quality & Compliance
From All Directions.
No CPA ad network sets higher standards for its publishers than Hydra Network.
Quality And Compliance
With a traditional CPM media buy, you have total control over ad distribution—but you also bear the full risk of your campaign performing or not. Hydra Network shifts this risk away from advertisers by charging only for results delivered—without sacrificing quality and control. We've geared our entire network operation to deliver quality customers with maximum compliance.
Proprietary Tracking Platform
Onward!
Selectivity
Network Size
Proactive Compliance
579
issues proactively addressed in 2009
Lead Quality
99.8%
lead quality confirmed by advertisers in 2010
Selective Membership
We limit membership in Hydra Network to an exclusive group of high volume, high quality publishing partners.
Other networks boast tens of thousands of publishers. Hydra, on the other hand, has chosen to limit our publishing partners to just around 1,500.
- We only work with publishing partners with proven ability to deliver high quality customers and leads, and who demonstrate a commitment to compliance and best business practices.
- Publishers must be able to show affiliate of earnings of at least $10,000 per month, be in business for a minimum of one year, and be referred by a publishing partner in our network for their application to be considered.
- A limited number of publishers allows us to have regular communications with, and in-depth knowledge of, each publisher and enables us to more closely monitor their activities.
Proprietary Tracking
Our proprietary tracking platform has proactive quality assurances built-in.
Hydra's proprietary HN 2.0 tracking platform protects advertisers by introducing new technology, controls and tools to proactively head off fraud, to actively monitor and enforce compliance with advertiser guidelines, and to ensure greater accuracy.
- Prevents the promotion of campaigns in unauthorized channels by limiting campaign access to only publishers operating in authorized channels — search, display, email and/or social media.
- Employs new search monitoring technology that automatically alerts Hydra Compliance any time a media partner is promoting via search for campaigns that do not allow search as a channel.
- Supports cookie-less in addition to traditional cookie-based tracking by capturing and storing a wide range of data associated with each click — prevents duplicate actions from being generated by the same click, to automatically remove bot-generated traffic, and to support compliance monitoring.
Dedicated Campaign Monitoring
Dedicated full-time campaign monitoring employing state-of-the-art technology.
Hydra employs a dedicated Compliance Team using the industry's most rigorous state-of-the-art monitoring technology to assure that your online ad placements are as safe and compliant as they are profitable.
- Customer Purchase Analyzer – detects suspicious activity
- BrandVerity monitors unauthorized bidding on your brand names, trademarks, and other definable keywords
- UnsubCentral suppression list management
- Lashback CAN-SPAM Monitor flags non-compliant emails
- Hydra:Ad ControlSM – Hydra's own proprietary anti-fraud technology
Granular Reporting
Campaign reporting by channel and individual publisher
Hydra reports results to you by individual publisher, so that working together, we can assess the quantity and quality of customers each publisher or channel is delivering. It's a powerful tool for controlling quality and compliance.
- Don't like the customers one publisher is sending? We can turn them off.
- Want to increase volume with publishers or channels whose traffic delivers the highest ROI? We can do that.
- Want to know why certain publishers are able to deliver higher conversions? We can drill down to that detail.