Stop Buying Ads,

Start Buying Customers.

Hydra's performance-based CPA pricing takes the risk out of advertising.

Pricing

With Hydra's performance-based ad model, you pay only for the results delivered, as you define them – whether it's a sale, lead or engagement. You set the cost of new customer acquisition so you're in control.

Free Ad Impressions

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Turnkey Service Included

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Budget & Volume Caps

Examine!

Determining Payout

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With Hydra's performance-based ad model, you pay only for the results delivered, as you define them—whether it's a sale, lead or engagement. You set the cost of new customer acquisition so you're in control.

Eliminate Ad Waste

With traditional media buying, you pay upfront on a cost-per-thousand (CPM) basis to obtain advertising impressions. Even with sophisticated behavioral or contextual targeting methodologies, it's inevitable that you'll end up paying for wasted impressions.

But with Hydra's pure Cost Per Action (CPA) model there's zero waste since we charge you nothing for the hundreds of millions of online media impressions we can deliver for your campaign. Nor do we make you pay set-up or monthly maintenance fees to access our service. You pay on the back-end only for the results we deliver.

Cost Per Sale / Use CPS to drive new sales | Cost Per Lead / Use CPL to feed new prospects into your sales pipeline or CRM platform | Cost Per Engagement / Use CPE to to motivate interaction (watching a video, playing a game, downloading content, visiting a web page)

Turnkey Service: Included

Hydra's suite of value-added services offers you a turnkey solution for driving quality online conversions and adding incremental customers. Provided at no added charge, these include:

Campaign consulting & design | Creative for ads and landing pages | Campaign testing to check performance | Campaign monitoring & compliance control | Campaign management & real-time reporting

You Control Your Spend

  • Hydra does not charge any fees for set-up or monthly maintenance fees
  • There is no minimum time or dollar commitment
  • You are free to stop anytime with 2 business days notice, and will only be liable for the remaining conversions that come in during that time
  • Hydra can limit volume to your budget or volume cap
  • Hydra can pause your campaign after hitting a set volume cap to allow you time for confirming customer or lead quality and/or to determine retention rates and other critical business metrics. In this way you can limit your exposure until you've proved adequate ROI is achievable

General Payout Guidelines

The payout is the amount you're willing to pay for a delivered customer, completed lead form or other conversion. To determine the optimal payout, it's best to look at it from two ways:

What makes business sense for you?

How much is a customer worth to you? How much are you willing to spend to obtain one? You may already have determined your acceptable cost of acquisition (COA) based on the average lifetime value (LTV) of a customer. If not, we can help you.

What's market-competitive?

With Hydra Network, you don't buy online media space upfront so you can't dictate that publishers run your ad. They get to choose which campaigns they'll run. Not surprisingly, they'll choose those campaigns they think offer the highest revenue potential for their audience.