Get The Results
Your Business Needs.
Hydra delivers performance to the customer acquisition goal you set.
Deliverables
Operating at the intersection of direct response and online marketing, Hydra delivers digital advertising that motivates consumers to take action. You decide the action you want based on your customer acquisition goals—from driving incremental sales, generating new leads, driving brand engagements, and more.
New Subscribers
Forward!New Leads
Onward!Incremental Sales
Upward!Couponing/Sampling
Learn!Member/Newsletter Signups
Read!Ad Engagements
Act!Fundraising
Go!Site Visits
Driven By Hydra In 2009
New Customers
Our Advertisers In 2009
Select Clients Served
New Subscribers
Hydra is especially well suited for delivering new continuity customers. Because they typically have a high lifetime value (LTV), the allocated cost of acquisition (COA) is also high which allows us to generate massive reach and deliver a high volume of new customers.
Verticals served include:
- Wireless/Mobile Providers
- Home Security
- Dating/Romance
- Credit Cards
- Weight Loss Programs
- Food & Wine Clubs
- Online Gaming
- Cable and Satellite TV
- Online Investment/Trading
- Credit Reporting
- Health & Beauty
- Shopping clubs
- And more
New Consumer Leads
Hydra's ability to achieve mass online reach allows you to cast a wide net and identify interested and solid prospects for your product or service. We can capture as much or as little consumer data as you wish—from a simple email or zip submit to a full subscription or service application.
Verticals served include:
- Insurance
- Automotive
- Education
- Travel
- Direct Selling Organizations
- Medical
- Debt Consolidation
- Home Improvement
- Medical/Pharma
- Incentive Premiums
Incremental Sales
Given that consumers are spending an ever-increasing amount of time online, online can be an important part of your multi-channel new customer acquisition strategy. Or perhaps you sell exclusively online. Either way, Hydra can get your campaign up and driving new, incremental sales revenue in as little as two weeks.
Verticals served include:
- Consumer Package Goods
- Food, Alcohol & Tobacco
- Household Products
- Personal Care Products
- Cosmetics & Toiletries
- Health & Medical
- Electronics & Software
Consumer Direct Sales
With a typical CPM-based media buy, you can pay a lot to deliver your coupon or sample to a mass audience. But a lot of that expenditure is pure waste since only a fraction will be genuinely interested in what you have to offer. With Hydra, you only pay for those consumers who have proven their interest by completing an online redemption form—and even if they don't buy right away, you've captured their info to build your prospect database for future marketing efforts.
Verticals served include:
- Consumer package goods
- Quick-serve restaurants
- Mass merchandisers
- E-commerce
- And more
Member & Newsletter Signups
Branding is shifting away from talking at consumers and moving towards building relationships with them—and building new customers out of those relationships. Whether your goal is to gain consumers' contact info and permission to market to them via an email newsletter, direct mail or other means… or to feed into a complete CRM program, Hydra can help you identify and acquire them.
Verticals served include:
- Consumer package goods
- Quick-serve restaurants
- Mass merchandisers
- E-commerce
- And more
Ad Engagements
Ad clutter, banner blindness, consumer multitasking and short attention spans—all these factors and more are reducing the chances that the ad you paid so much to place is even being seen. Sure a click is one step better, but it's still one giant step short of guaranteeing that consumers are taking the time to absorb your ad message. Hydra can drive—and measure—online interactions beyond a mere click. From watching a video, playing a game or downloading software… to visiting a specific web page, completing an online survey and more, we can help initiate a deeper level involvement with your brand.
Verticals served include:
- Entertainment
- Consumer package goods
- Financial services
- Online gaming
- And more
Fundraising
In this challenging economy, non-profits are facing a harder time soliciting donations and volunteers. The irony is, they can less afford the outbound marketing required to bring in new donations. But with Hydra, you only pay a media cost for the results you define—so there's zero waste, and you only spend when you receive.
Verticals served include:
- Political groups
- Charities
- Non-profits
- And more
