Customers Delivered.
Results Achieved.
View select case studies from our pool of success stories.
Case Studies
As a performance-based digital advertising platform, our continued existence depends on results. From running billions upon billions of online ad impressions, we've built an exceptional knowledge and data base on what's required to deliver quality new customers in volume.
If you're interested in advertising to a mass online audience to gain incremental sales or new leads on a no-risk, performance basis—along with hundreds of millions of free impressions—we invite you to check out some case studies to gain a sense of the scale of the contribution we can make to your business.
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Snuggie
Wallingford, CT
73,000+
sales in first 4 months
Getting Cozy With Snuggie
Client:
- Snuggie, once a virtually unknown product, now a household name
Objectives:
- Drive incremental sales by online acquisition
- Expand brand awareness
Contributions:
- Provided a turnkey online solution for this DRTV advertiser
- Developed compelling creative to maximize conversions
- Incorporated upsells into the online purchasing process
Results:
- Turned $20 advertised price into an $80 average order
- Generated $5.8 MM in incremental revenuene
Printer Supplier
Burbank, CA
75,000+
new orders in first 6 months
Putting Printer Ink In The Black
Client:
- A leading online printer supply retailer
Objectives:
- Drive online says through company's branded site
- Increase both new customers acquisition and repeat business
- Increase brand recognition
Contributions:
- Helped set effective discounts/price-points and affiliate payouts
- Refreshed creative monthly to maintain high conversion rates
- Acquired/managed affiliates on client's behalf
Results:
- $4 million of incremental revenue in the first 6 months
- Client went from zero recognition to top online brand name
MyLife.com
Santa Monica, CA
500,000+
new members in first 4 months
Reuniting With MyLife
Client:
- Rebranded from Reunion.com to MyLife.com, one of the largest people finding solutions online
Objectives:
- Increase new membership signups
- Support branding efforts
Contributions:
- Maintain business during brand re-name and re-position
- Create and promote ads that supported branding
- Drive new member signups through in-house search management while adhering to strict keyword guidelines
Results:
- 4,439 new member signups daily
True.com
Irving, TX
200,000+
new members in first year
Coming Through For True Love
Client:
- A leading dating website with over 10 million members
Objectives:
- Drive new online paid and free trial memberships
- Acquire/manage affiliate websites and publishers on client's behalf
- Ensure brand integrity and publisher compliance
Contributions:
- Revamped existing campaigns to increase awareness and conversion
- Developed new verticals and set payouts for maximum penetration
- Collaborated with industry's leading email compliance solution provider to ensure brand integrity in the face of rapidly increasing volume
Results:
- New member signups in year 1 topped 200,000—over 300% more than goal
Ageless Skin Care
Flower Mound, TX
25,430+
sales in first 4 months
Rejuvenating Ageless Sales
Client:
- Ageless, a DR skin care company
Objectives:
- Drive new customer acquisition within ROI target
- Increase brand recognition and product awareness
Contributions:
- Worked closely with the advertiser to design creative, determine campaign direction, and set price points and affiliate payouts
- Mounted test campaign with select affiliates
- Developed email and banner ad creatives for this campaign
Results:
- On average, over 200 orders per day
- Surpassed volume goals with 1 million clicks and counting
Gevalia Kaffe
Connecticut
150,000+
new customers annually
Giving Coffee Sales A Major Jolt
Client:
- Gevalia Kaffe
Objectives:
- Drive new customer acquisition within ROI target
- Increase brand recognition and product awareness
Contributions:
- Worked closely with the client's Agency of Record on creative, premiums, pricing and affiliate payouts
- Provided test analysis to help Agency select and fine-tune a campaign for widespread launch
Results:
- Over 100,000 new (first-time) members in one year
- Secured client's leadership in the category
- Client's #1 online source of new customers—150k+ annually
Travelzoo.com
New York, NY
134,127
new signups in first 4 months
Travel Takes Off With Hydra
Client:
- Travelzoo, the largest publisher of travel deals on the Internet
Objectives:
- Generate new signups for their weekly "Top 20 deals" promotion
- Increase brand presence and consumer awareness
Contributions:
- Internal search experts placed search text ads without cannibalizing branded search terms
- Controlled distribution to only top-tier publishers
- Full network transparency from end to end
Results:
- Surpassed volume expectation with 130,000 incremental signups in 4 months
InStyler
Culver City, CA
50,695
incremental Year I unit sales
Restyling InStyler For New Online Sales
Client:
- Tre Milano, marketer of InStyler, a top DRTV seller
Objectives:
- Acquire incremental customers online
Contributions:
- Simplified existing offer, redesigned all creative and re-launched. Sales immediately increased to 100+/day.
- Developed and tested new creative to boost conversion rates
- Based on higher conversion metrics, increased distribution volume to scale sales to 200-300/day
Results:
- Increased daily sales 2,500% — delivered 50.7k unit sales in 1st year
- Achieving average order amount nearly equal to TV
- Generated over $8 MM incremental revenue in Year I
